When you use an argon wine preserver in your restaurant, wine bar, or tasting room, you will increase wine revenue and profits. First, you can use wine preservation as a powerful tool to expand your wine by the glass program. Second, you can use wine preservation to increase full bottle wine sales as part of an "upgrade and take home" program. And finally, a wine preserver is a great marketing and promotional tool that can help you shift from managing wine to marketing wine!
Here's how you can use VineyardFresh Wine Preserver to increase wine revenue...
Increase Wine Revenue from Wine by the Glass
The most immediate wine revenue increase enabled by preserving wine comes from your wine by the glass program. Most wine by the glass offerings are limited due to worries about waste. If the bottles aren't poured very quickly, it risks poor taste and wasted wine. The inevitable result is a narrow wine by the glass offering that don't offer your customers a wide choice of varieties, brands, or price points.
When you use an effective wine preserver for on premise operations, you realize these benefits:
- You can increase choices and varieties of wines you offer, without risk of a bad tasting pour or discarded wine
- You can increase price points of wines you offer. Higher priced wines may turn slower than what you're used to, but with an effective wine preserver, you'll be assured of fresh tasting pours for the entire bottle.
- For all open bottles, you'll ensure proper tasting wine on every pour. Closed on Mondays? Have a back bar that's only open weekends? Preserve the open bottles and be confident they'll taste fresh the next pour.
- Eliminate wine dumps. No more dumping 1/3 the bottle out because it went bad. Capture 100% of the revenue and margin offered by each bottle you buy and open.
Actual Results - Revenue Increase from Expanded Wine by the Glass
A customer of ours wanted to test what happened when they used VineyardFresh wine preserver to grow wine revenue. This was a full service major brand hotel property, and they implemented VineyardFresh across the property. Over a six month evaluation period, this hotel property experienced:
- Increase in per glass price point of 14%, from an average of $9.76 to $11.07.
- Increase in glass pours by just under 50%, from 17 glasses per day to 27 glasses poured per day.
- $40,000 increase in wine revenue annually - an 83% increase in their total wine by the glass revenue (and this was for only one property!)
Increase Wine Revenue from Full Bottle Sales
The second area to grow wine revenue by using preservation is in full bottle sales. When combined with a state law compliant take home bag, using a wine preserver like VineyardFresh gives your staff the confidence to sell wine customers a better quality or a second (third) bottle of wine.
(Not sure of your state's open wine bottle take home laws? Check out our State-by-State Guide on Bottle Take Home Laws.)
Here are four different ways to increase full bottle wine revenue:
- Upsell from 1-2 glasses to a full bottle. A couple is enjoying a nice dinner, and they're wavering between ordering a glass, or perhaps a bottle. The server can upsell to a full bottle by offering to preserve and pack the unused portion of the bottle for them to take home and enjoy on another evening.
- Upsell a higher price point / better quality bottle. Same as above - the server can upsell to a nicer bottle of wine, relieving the customer concern about not drinking the whole bottle with dinner. Offer to "preserve it and pack it" so they can enjoy the great wine again on another night!
- Additional sale of another bottle. Especially with larger tables, someone may want another glass, but they're hesitant about ordering another bottle that may not be finished. No worries! Offer to "preserve and pack" the unused portion up for them to take home.
- Full bottle sales of multiple varieties to the same table. Some people love their Cabs, while some love their Merlot. Why make a whole table have to drink the same variety?? Your server can offer the option to order multiple varieties by the bottle, and each can have their bottles preserved and packed to take home.
- Tableside preservation of the unfinished bottles of wine. VineyardFresh gives customers confidence that their wine is being professionally protected. Your servers and establishment look professional and knowledgeable about wine, and it increases guest satisfaction and loyalty.
Potential Revenue Increase in Full Bottle Sales. By using VineyardFresh wine preserver in your business, you can increase wine revenue from full bottle sales. By simply selling one additional bottle of wine per day, your location can drive a revenue increase well into five figures - or more. See the graph below to estimate the incremental wine revenue from the sale of a single bottle a day, for each of the retail price points.
Increase Wine Revenue Through Marketing and Promotions
VineyardFresh Wine Preserver is non-alcoholic companion product to wine, and can open up new and interesting marketing and promotional opportunities that are not typically available on the wine itself (depending on your state laws).
In addition, VineyardFresh Retail Wine Preserver is a consumable item with a repeat purchase behavior. For retail stores and establishments with a retail presence, this can be a point of sale revenue enhancer.
With specialty wine shops or grocers, offering a wine preserver gives your sales associates a powerful tool to both increase the average ticket with an add-on item, as well as upsell the wine customer to better quality bottles of wine.
For both retailers and on premise operators, using a wine preserver opens up fun marketing ideas, like featuring Italian Wines on Columbus Day or French Wines on Bastille Day. Same with food pairings - match up a flight of Italian Wines by the glass with an Italian featured dish.
By using a wine preserver and ensuring high quality tasting wine from every pour, you are free to open up your wine list for all sorts of by-the-glass promotions and pairings.
Conduct Your Own Test
Nothing compares to running a test at your location with your customers. Contact Us for a free On Premise Sample Kit, and we'll guide you through how to use VineyardFresh at your restaurant, club, or wine bar.
Or, order an On Premise can today and we'll ship within 24hrs.
Below, Gary gives a quick intro into how you can increase your wine revenue and profits by ramping up your "Wine by the Glass" program. With VineyardFresh, you can dramatically expand your wine by the glass offering and enjoy increased revenue and profits from high margin wine sales. AND....your customers can order a full bottle of good wine, and feel confident that they can bring the wine home and continue to enjoy the bottle on another evening. (See our blog post on "Merlot to Go" laws for every state).
