As a restaurant owner or manager, you’re always looking for ways to increase revenue while keeping costs under control. One often-overlooked opportunity? Wine preservation. By preserving open bottles, you can expand your Wine By The Glass (WBTG) program, sell higher-priced wines, and reduce waste—all without added capital expenses.
Why Wine Preservation Matters
You’ve probably been there before: A guest orders a glass of premium wine, but you hesitate to open the bottle, fearing that the rest will go to waste. Or worse, you serve a glass from an oxidized bottle, leading to a poor customer experience.
With the right wine preservation system, you can eliminate waste, offer more premium wines by the glass, and boost your bottom line.
How Wine Preservation Increases Revenue
A mid-tier hotel recently used VineyardFresh Wine Preserver to expand its WBTG program—and the results were staggering. They increased their WBTG revenue by 83%, simply by selling more glasses per day at a higher price.
Here’s an example of what you could achieve:
Potential Profit Increase with Wine Preservation
| Glasses Sold/Day | Cost to Preserve/Week | Increase in Profit/Week | Increase in Profit/Year |
|---|---|---|---|
| 0 | $0.70 | $22 | $1,147 |
| 12 | $0.70 | $272 | $14,160 |
| 48 | $0.70 | $1,091 | $56,748 |
At an extremely low cost per week, you could be adding tens of thousands of dollars to your yearly profit—just by preserving your wine.
Expand Your Wine By The Glass Offerings
With a wine preservation system in place, you can confidently serve higher-end wines by the glass without worrying about spoilage. This allows you to:
- Introduce premium-priced pours (e.g., raising your highest glass price from $15 to $20 or more).
- Offer tasting flights to encourage guests to explore new wines.
- Enhance food and wine pairings to drive up per-ticket spending.
What Makes Argon-Based Wine Preservation the Best Option?
Not all preservation methods are created equal. Argon gas preservation, like VineyardFresh Wine Preserver, is one of the most effective ways to extend the life of an open bottle. Because argon is heavier than oxygen, it creates a protective barrier that prevents oxidation, keeping your wine fresh for weeks.
The Growing Market for Wine Preservation
According to the Harvard Business Review, the wine industry has a massive opportunity to grow through single-serve offerings and preservation:
- 10% of wine buyers account for 62% of total wine spending.
- Expanding WBTG options could increase overall wine sales by 25%.
- The U.S. domestic wine market is worth over $67 billion.
By implementing a wine preservation system, you’re not just improving margins—you’re aligning with a larger industry shift towards quality, convenience, and customer experience.
Start Maximizing Your Wine Profits Today
If you’re ready to take your restaurant’s wine program to the next level, now is the time to invest in preservation. With a small upfront cost, you can increase revenue, reduce waste, and create a better experience for your guests.
Want to see the impact for yourself? Try VineyardFresh Wine Preserver and start pouring more profit today!
