You've probably read or know about wine preservation in On Premise locations that serve wine by the glass. You may have also read about The Top Ways to Preserve Open Bottles of Wine. That's awesome.
You can read more about "How Much it Costs to Preserve Open Bottles if Wine in Your Business", and "Revenue Increase from Selling More and Better Quality Wine in Your Business." You might have even done your own math forecasting wine revenue increase less cost to preserve bottles. All good.
But, you're still skeptical. Maybe your thinking "How or how much will incorporating wine preservation into my business actually increase wine revenue?"
Fair enough. Here's how you can conduct your own trial of VineyardFresh Wine Preserver in your unique business, with your unique staff, and with your unique customer base.
How to Prove a Wine Preserver Works in Your Business
The most trusted sales data is sales data from your own business. For very low cost to both source a wine preserver AND use it in your operation, you can run a limited trial and see the before and after revenue that can some from using a wine preserver to expand your wine by the glass program as well as your full bottle / wine take home full bottle revenue.
Increase in Revenue from Wine by the Glass
Here's how to test how VineyardFresh Wine Preserver can increase your wine by the glass revenue:
- Look at your current wine by the glass (WBTG) offering
- Pick a variety (or two) and source a more expensive bottle of wine than you've historically offered. If your current top glass is $14, try an $18 glass, or a $22 glass. Buy a few bottles.
- Get a can of VineyardFresh Wine Preserver. You can even contact us for a no cost On Premise Sample Kit.
- Promote the new and higher quality wine by the glass in your restaurant for a week or two or up to a month, depending on your typical volume.
- Use VineyardFresh to preserve the open bottle(s) of wine at the end of shift or after each pour, depending on frequency of pours. This will ensure every glass tastes fresh!
- Have some fun with your staff, tasting newly opened vs previously opened bottles and see if they can tell a difference.
- At the end of the trial period, check your POS data and see how many glasses of the higher price point wine you sold. Do the math on increase in revenue and margin, and multiply by weeks or months to calculate annual revenue increase.
- Don't be surprised if you see numbers like we've seen before - 14% per glass revenue increase AND 50% more wine by the glass pours.
Increase in Revenue from Full Bottle Sales
Here's how to test how VineyardFresh Wine Preserver can increase your full bottle wine revenue:
- Get a can of VineyardFresh Wine Preserver. You can even contact us for a no cost On Premise Sample Kit.
- Prepare your staff on how to use VineyardFresh to preserve open bottles of wine, and prep customer bottles for take home using state law compliant wine doggy bags
- Demonstrate to your servers the increase in average tickets - and their tip compensation - by upselling from a glass of wine or two, to a full bottle of wine
- Promote a new "upgrade your wine and take home your bottle" program on boards, on the menu, and verbally when ordering drinks
- At the end of the guest meal, use VineyardFesh to preserve the open bottle(s) of wine. Doing this at table side is a huge confidence building interaction with these valuable customers.
- At the end of the trial period, check your POS data and see how many full bottles of wine you sold. Do the math on increase in revenue and margin, and multiply by weeks or months to calculate annual revenue increase. Be sure to share with your staff how their compensation increases with every full bottle sale!
When Your Trial Period Ends
Share your results with us! We love to hear about all results. If you find the wine revenue increases as much as we're confident it will, then we can set up a wholesale account or point you towards your local foodservice or wine distributor to order VineyardFresh and make the wine revenue increase a permanent part of your business.
Got a question or want to talk to Sales? Contact us today.
